Sales and Financial Forecast. For this unit, you will develop a sales forecast for your target market and an expense forecast. You can do this quarterly or monthly. Do your best to estimate the numbers you use in your forecasts and budget. What is important is doing the process properly. Include some explanation in each case of what went into creating the forecasts and budget. You will want to review the objectives created as part of the Marketing Strategy to guide you for your forecasts and also your strategies should be indicated in your budget.


Reid, R. D., Bojanic, D. C. (2010). Hospitality marketing management (5th ed., Pg. 189-194). Hoboken, NJ: John Wiley & Sons, Inc.


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