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WEEK ONE DISCUSSION Campaign

WEEK ONE DISCUSSION Campaign

WEEK ONE DISCUSSION

Visit the https://www.cdc.gov/healthcommunication/campaigns/index.html or
https://www.cdc.gov/chronicdisease/programs website.
Choose one health communication campaign to focus on and explain the campaign to your colleagues.

Answer the following questions below 1-6 from the campaign you choose.

1. What/who is the target audience? Is the target audience suffering from a specific ailment or morbidity (disease)?

2. Share and describe two objectives (goals) of the campaign.

3. Locate a health promotion method/tactic the campaign utilized to reach the target audience and tell is what it is. Include a screen shot in the post or picture of the post.

4. A health promotion tactic can be any type of supportive material to enhance the messages, summarize main points of what is being communicated and help the target to receive key messages of the campaign.

5. Did the campaign use public service announcements? Fact sheets? Education groups? Thoroughly describe the one method that you focused on and be sure to include what the method was communicating to the target audience. (Think about the images, wording, messages, descriptions included, etc..)

6. Lastly, post two questions you have regarding the campaign.

Sources for WEEK ONE DISCUSSION Campaign:
• You are required to use at least THREE sources from the textbook, government reports, peer-reviewed journal articles or textbooks. Use your OWN WORDS (e.g., do not cut and paste from a government report or article).
• Paraphrase (use your own words) to report the information.
• Include APA formatted in-text citations to identify your sources AND include full APA formatted references for your sources at the end of your post.

WEEK ONE DISCUSSION Campaign

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