PROJECT GOALS: The goals of this project are to help you:

1. Gain a better understanding of how management is practiced in an actual business organization.

2. Develop skills in interviewing, gathering and organizing data, and preparing a written report.

PROJECT SCOPE: This project involves interviewing a company manager and organizing the information into a professional report.

COMPANY SELECTION: The Company selected for the project must be a for-profit business, and cannot be a business owned by any of your family members or their relatives, and cannot be a company that you currently work for or have worked for in the past.

The manager selected must be a manager who has individuals reporting to them and has some actual management responsibilities. Select a company that you would like to learn more about, and perhaps one that you might consider working for or in an industry that you may want to work in.

CONFIDENTIALITY: You must maintain the confidentiality of all the information provided by the manager. You cannot share any sensitive information with anyone regarding the individual manager or any information that the manager might consider as ‘company confidential.’

You must also advise the manager of the interview’s purpose and let him know that you will maintain the confidentiality of the information provided.

INTERVIEWS: To complete the project, you will interview the manager to gather the assignment’s information. THE INTERVIEW SHOULD BE FACE-TO-FACE whenever possible.

Interview in sufficient time before the assignment is due to assure that you have adequate time to complete the assignment on time.

Remember that you are representing Arkansas State University to an outside business and expect to conduct yourself professionally at all times.

To be most effective in the interview, prepare a list of questions to ensure that all points are covered adequately and that you are not wasting the manager’s time. Also, gather examples and specifics for each of the topics covered in the interview, as this will enhance your learning and help when you write your report to explain the various aspects of the manager’s job.

INTERVIEW CONTENT: The following information is to be obtained from the manager during the interview:

1. MANAGER AND MAJOR RESPONSIBILITIES- who the manager is (job title and primary responsibilities (explain them and give examples.).

2. BACKGROUND OF MANAGER- Education and training; include both formal education and on-the-job training. How many years has he/she been with the company- years in a current management position, prior background, etc.?

3. MANAGEMENT SKILLS -which skills (technical, human, conceptual, and motivation to manage) does the manager feel are the most important for his success as a manager? Explain why and give examples of their use?

4. MANAGEMENT FUNCTIONS, which of the four management functions (Plan, Organize, Control, and Lead), is most important to his success. Explain why and give examples.

5. LEADERSHIP-Describe the type of leadership that the manager practices with his/her employees (participative, directive, transactional, a blend, etc.) Give examples and explain why the manager feels this is the most effective way to manage.

6. OVERVIEW OF THE COMPANY-company name, the industry the company is in, its Mission, major products or services, annual revenues, number of employees, etc.

7. CULTURE AND VALUES-describe the culture and values of the company. What is important to the company? What are some of the norms and values that have been established in the company? How do the values and culture help the company in managing and attaining its goals? Give examples.

8. MAJOR GOALS of the Company-what are the major goals that the company has set for the next year or two (e.g., increase sales, reduce expenses, improve customer service, increase market share, develop new products or services, etc.). Be specific and give examples and explain why they are important to the manager.

9. MAJOR COMPETITORS-who are the major competitors of the company? The relative size of the competitors compared to this company (are they larger, smaller, or about the same?)

10. THE STRATEGY OF THE COMPANY-is this company trying to be the low-cost provider of their products or services; or are they trying to differentiate themselves from their competitors by offering better or different products or services; or are they trying to focus on a limited or narrow product line or services in their industry; or do they have a combination of several of these strategies? Explain and give examples. How is their strategy different from their major competitors?

11. MAJOR CHALLENGES/BIGGEST PROBLEM- What are the company’s significant issues that present obstacles or challenges to its success (external environment, internal environment, technology, or competition)? What is the biggest problem that the company faces? What if there were a solution found? Would it make a big difference in the business performance and financial results?

12. CONTROLS-what are the main things that the manager has to control in his job responsibilities to ensure that the business goals are met? How are they controlled? Give examples.

13. MOTIVATION AND REWARDS-How are the managers and other employees motivated? What is the reward system in the company? Are employees rewarded for individual performance, team performance, or both? Are the rewards financial or non-financial, or a mixture? Give examples.

14. DIVERSITY-Is there much diversity in the company (age, gender, ethnicity, education level, etc.)? Describe and give examples. Does the company try to foster diversity? If so, how? Does the manager see any advantages to diversity?

15. GOOD EMPLOYEES-What does the manager say the most important characteristics of a good employee are? How does the manager recruit and select employees?

16. SUGGESTED CHANGES-If, the manager, could change two things in the business, what would they be? What would be the benefit of the changes to the business?

Format of Paper: follow all of the written assignments’ requirements as outlined in Course Guidelines posted on Blackboard. Must use APA format.

Paper is to have a Cover Page, Abstract, Introduction, content sections of Manager Background and Major Responsibilities; Management Skills; Management Functions; Leadership; Company Overview, Culture, and Values; Strategy and Major Goals; Major Competitors and Strategies; Major Challenges/Biggest Problem; Controls; Motivation and Rewards; Diversity; Characteristics of a Good Employee; Suggested Changes; and Summary and Conclusions. Use headings for each section.

Grading: The grade is based on content accuracy and completeness, format (APA format required), and grammar.

Submitting Assignment: Paper is to be submitted as an assignment in Blackboard by the due date. Submit only as a Microsoft Word or a PDF document.




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STG5A3 Marketplace Summer 2021

STG5A3 – Marketplace – Summer 2021

Assessment 2- Board report – re-sit assessment brief on STG5A3 Marketplace Summer 2021

As an individual you have to produce a typed final report. Length 1,500 words (not including executive summary, bibliography or appendices). To be submitted electronically via BlackBoard by 23:59pm Friday 9th July 2020 This report carries 20% of the total module marks for this module. You do NOT have to present this report, just submit it. Please also make sure that you include your name and team name (e.g. “STG5A3 – Fred Smith – Beta1”) on the report cover and as the filename.

NOTE: Better marks will be earned by individuals that use appropriate models / theory in their report. As a minimum your report must include information on the following areas.

Report to the board on STG5A3 Marketplace Summer 2021
Answer all the following questions in a report format

1. Critically evaluate the changing competitive dynamics of the Market Place simulation over the 7 quarters. In your analysis, you should take the following into account:

a) What strategies were adopted by the other teams and how did their strategies change over time as the simulation progressed?

b) How did the other teams in your universe perform over the duration of the simulation? Explain and justify the measures used to evaluate and measure their performance;

2. Based on the available Market Place data, compare and contrast the strategies and performance of your team against that of the competitors. In your analysis, you should take the following into account:

a) Which strategies or decisions by your team account for any differences in the performance of your team when compared to that of the other competitors?

b) How well prepared is your team to compete in the future? Outline a brief plan of your intended strategies, including any proposed changes to investments in R&D, marketing and promotion, production and HRM strategies;

The summative submission deadline is 23:59 UK time on Friday 9th July 2021. The associated formative deadline is 23:59 UK time on 25th June 2021, and you are strongly advised to take advantage of this opportunity

Assessment Criteria on STG5A3 Marketplace Summer 2021

• The overall picture of the business and competition is conveyed clearly
• Content items have a consistency and logic supporting the overall picture
• Appropriate use is made of strategic tools and techniques
• Explains how own strategy took account of competitors

• Written in a business-like style to convey economically and precisely the content
• The structure enables the reader to understand the strategy and approach adopted
• Accompanying visuals, graphs and tables are appropriately designed, placed and referenced in relation to the text
• The main body of the report contains the essential content and is supported by relevant data in the appendices

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