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Social Media Assignment

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Social Media Assignment

how to properly open an Introduction (approximately 150 words)

  • Introduce readers to your topic.
    • Include a brief preview of what you will accomplish in this paper.
  • First Argument (approximately 200 words)
    • Present the best argument on one side of the issue.
    • Put your argument in standard form, with the premises listed one by one above the conclusion.
  • You may put the premises into your own words, or you may quote a source. If you use words directly from a source, then they must occur within quotation marks (in addition to the citation).
  • This argument can be based on the scholarly sources you analyzed in Week 3, but it can also include evidence from other sources you have found (in addition to your own improvements). It is to represent what you take to be the best argument you have found for this side of the issue.
  • Cite sources that support your premises. Refer to the Writing Center’s APA: Citing Within Your Paper (Links to an external site.) resource to structure the citations.
  • Opposing Argument (approximately 200 words)
    • Present the best argument on the other side of the issue (same as above, but on the opposite side).
      • Develop your argument in standard form, with sources cited to support your statements (as above).
  • Analysis of the Arguments (approximately 300 words)
    • Evaluate the quality of the two arguments given above.
      • This can include addressing whether key premises are true (or well supported) and how strongly the conclusion logically follows from them.
    • Explain any fallacies, biases, or rhetorical tricks committed by any of them.
    • Analyze why one is stronger than the other.
      • Justify your position not with opinion but with your analysis of the quality of the arguments.
  • Presentation of your own argument on the topic (approximately 200 words)
    • Construct your own argument on the topic.
    • Present your argument in standard form.
      • Of course, this argument will be influenced and supported by the research you have done, but this is to be your own argument in your own words supporting your thesis.
      • For any premises that are based on research, include a citation of the relevant source (even though the premise is in your own words).
  • Addressing an objection to your argument (approximately 300 words)
    • Present what you would consider to be the best possible objection to your argument (you may address more than one if you prefer).
    • Present what you would take to be the best reply to this objection and defense of your argument.
    • Cite a scholarly source in this section as well (either in your presentation of the objection or in your response to it).
  • Conclusion (approximately 150 words)
    • Summarize the evidence for all points of view.
    • Evaluate how controversial topics should be addressed by critical thinkers

 

Social Media Assignment

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Social Media discussion

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Social Media discussion

Assignment Content

  1. Competencies
    • Analyze the evolution of social media standards and practices and how it relates to the potential need for regulation of social media, along with ethical concerns.
    • Evaluate psychological theories and their insights into the widely varying opinions and attitudes that are expressed through social media.
    • Compare and contrast new social media marketing trends with more traditional forms of advertising.
    • Assess the development of societal standards in relation to social media and how this can alter social norms in everyday life.
    • Integrate the positive and negative effects of social media making global communication easily accessible.
    • Design a personal plan to use social media to benefit the student both personally and professionally as well as minimize online mistakes and their impact.
    • Student Success Criteria
      View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

      *Format in APA and don’t forget to cite your sources.*
      Instructions
      Social media use is critical to a dynamic and competitive brand, whether that brand is something you sell, a group home, a non-profit organization, or your self-image. This project will get you thinking about effective ways to shape your social media tools to make the most of your brand, to keep consumers talking and thinking about your brand, and to get interaction from those you seek to sell to or to help. You will take a look at what you post to social media, possible responses or reactions you will receive, as well as use social media trends and society controls to keep your brand meeting your goals.

      Your final project should include a plan for the following: how you will utilize a minimum of four social media sites; what your target audience will be; your use of contacts, outreach, and advertising best practices; your posting do’s and don’ts; and explanations of your choices using the sources from the course and others you find.

      If you have a real business, brand, or site to work on, you can start by putting the site profiles into the four social media sites you have chosen (e.g. Facebook, Twitter, etc.). Screenshots will work for these that you have really made. If you don’t really have a business or brand, you do not need to create faux profiles. However, you should write the information you would include in your profile for each one.

      In summary, your plan should contain:

    • An introduction to your brand or company
    • Your social media goals and general goals for the brand
    • An analysis of the market comparable — similar businesses/nonprofits/brands, including what has been successful and what hasn’t worked for at least 3 good comparable brands
    • Discussion of societal norms for those comparable. What seem to be the “rules” they follow? Is there open or tacit regulation you’ve noticed? Include how you can expand your influence globally by overcoming potential language and culture barriers.
    • An analysis of advertising and its necessity along with the type of advertising you would do and why
    • An outline of the audience you intend to reach and how to reach them. Be sure to take into account the factors that are in play when attempting to reach an audience that includes a wide range of ages (consider generational differences)
    • A plan for how to use your contacts and add new ones when publicizing and staying connected
    • A plan for each of four social media sites, including profile information and posting ideas
    • Analysis of any of the theories you would use
    • A conclusion
    • Your project lengths will depend on how much depth you put into your analysis of each section, but to give you a general idea, several paragraphs for most of the bullet points is a good length, and should result in a total of around 10 pages. Be sure to use at least 2 credible sources. 

 

 

Social Media discussion

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Social Media Attributes

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Social Media Attributes

Many digital and social media sites are widely used in marketing strategies.

 

Prepare a 10- to 15-slide presentation with detailed speaker’s notes and visuals elements.

 

Complete the following in your presentation:

· Identify a company that could benefit from better use of social media.

· Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

· Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis.

· Determine key performance indicators to measure the success of the online strategy.

Format your citations according to APA guidelines.

Social Media Attributes

Grading Rubric for Writing Assignment

Your professor may use a slightly different rubric, but the standard rubric at AUR will assess your writing according to the following standards:

 

 

  A (4)   B (3) C (2) D/F (1/0)
Focus: Purpose Purpose is clear   Shows awareness of purpose Shows limited awareness of purpose No awareness
Main idea Clearly presents a   There is a main idea Vague sense of a No main idea
  main idea and   supported throughout main idea, weakly  
  supports it   most of the paper. supported  
  throughout the     throughout the  
  paper.     paper.  
Organization: Well-planned and   Good overall There is a sense of No sense of
Overall well-thought out.   organization, includes organization, organization
  Includes title,   the main although some of the  
  introduction,   organizational tools. organizational tools  
  statement of main     are used weakly or  
  idea, transitions and     Missing  
  conclusion.        
Organization: All paragraphs have   Most paragraphs have Some paragraphs Para. lack clear ideas
Paragraphs clear ideas, are   clear ideas, are have clear ideas,  
  supported with   supported with some support from  
  examples and have   examples and have examples may be  
  smooth transitions.   transitions. missing and  
        transitions are weak.  
Content Exceptionally well-   Well-presented and Content is sound and Content is not sound
  presented and   argued; ideas are solid; ideas are  
  argued; ideas are   detailed, developed present but not  
  detailed, well-   and supported with particularly  
  developed,   evidence and details, developed or  
  supported with   mostly specific. supported; some  
  specific evidence &     evidence, but  
  facts, as well as     usually of a  
  examples and     generalized nature.  
  specific details.        
Research (if Sources are   Sources are well Sources support The paper does not
assignment exceptionally well-   integrated and some claims made in use adequate
includes a integrated and they   support the paper’s the paper, but might research or if it does,
research support claims   claims. There may be not be integrated the sources are not
component) argued in the paper   occasional errors, but well within the integrated well.
  very effectively.   the sources and paper’s argument. They are not cited
  Quotations and   Works Cited conform There may be a few correctly according
  Works Cited   to MLA style sheet. errors in MLA to MLA style, nor
  conform to MLA     style.. listed correctly on
  style sheet.       the Works Cited
          page.
Style: Sentence Sentences are clear   Sentences are clear Sentences are Sentences aren’t
structure and varied in   but may lack generally clear but clear
  pattern, from simple   variation; a few may may have awkward  
  to complex, with   be awkward and there structure or unclear  
  excellent use of   may be a few content; there may  
  punctuation.   punctuation errors. be patterns of  
        punctuation errors.  
Style: Word There is clear use of   There is an attempt at There is little No attempt at style
choice, Tone a personal and   a personal style but attempt at style;  
  unique style of   style of writing may reads as flat and  
  writing, suited to   be awkward or perhaps  
  audience and   unsuited to audience uninteresting in  
  purpose; the paper   and purpose; the content, which is  
  holds the reader’s   reader may lose usually generalized  
  interest with ease.   interest in some and clichéd.  
      sections of the paper.    
Style: Details Large amounts of   Some use of specific Little use of specific No use of examples
and Examples specific examples   examples and examples and  
  and detailed   detailed descriptions. details; mostly  
  descriptions.   May have extended generalized  
      examples that go on examples and little  
      for too long. description.  
Grammar & Excellent grammar,   A few errors in Shows a pattern of Continuous errors
Mechanics spelling, syntax and   grammar, spelling, errors in spelling,  
  punctuation.   syntax and grammar, syntax  
      punctuation, but not and/or punctuation.  
      many. Could also be a sign  
        of lack of proof-  
        reading.  

 

 

 

Social Media Attributes

 

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Social Media analysis

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Social Media analysis

1.  Read the report “Inclusion in the Director’s Chair”:  Inclusion in Director’s Chair.pdf

2.  Write a 500 – 750-word response to the report that addresses each of the following questions:

  • What was the most surprising result highlighted in this study?  Why?
  • If you were in charge of a major film studio, what policies would you implement to address the issues raised in this report?
  • attachment

    InclusioninDirectorsChair.pdf

Grading Rubric for Writing Assignment

Your professor may use a slightly different rubric, but the standard rubric at AUR will assess your writing according to the following standards:

 

 

  A (4)   B (3) C (2) D/F (1/0)
Focus: Purpose Purpose is clear   Shows awareness of purpose Shows limited awareness of purpose No awareness
Main idea Clearly presents a   There is a main idea Vague sense of a No main idea
  main idea and   supported throughout main idea, weakly  
  supports it   most of the paper. supported  
  throughout the     throughout the  
  paper.     paper.  
Organization: Well-planned and   Good overall There is a sense of No sense of
Overall well-thought out.   organization, includes organization, organization
  Includes title,   the main although some of the  
  introduction,   organizational tools. organizational tools  
  statement of main     are used weakly or  
  idea, transitions and     Missing  
  conclusion.        
Organization: All paragraphs have   Most paragraphs have Some paragraphs Para. lack clear ideas
Paragraphs clear ideas, are   clear ideas, are have clear ideas,  
  supported with   supported with some support from  
  examples and have   examples and have examples may be  
  smooth transitions.   transitions. missing and  
        transitions are weak.  
Content Exceptionally well-   Well-presented and Content is sound and Content is not sound
  presented and   argued; ideas are solid; ideas are  
  argued; ideas are   detailed, developed present but not  
  detailed, well-   and supported with particularly  
  developed,   evidence and details, developed or  
  supported with   mostly specific. supported; some  
  specific evidence &     evidence, but  
  facts, as well as     usually of a  
  examples and     generalized nature.  
  specific details.        
Research (if Sources are   Sources are well Sources support The paper does not
assignment exceptionally well-   integrated and some claims made in use adequate
includes a integrated and they   support the paper’s the paper, but might research or if it does,
research support claims   claims. There may be not be integrated the sources are not
component) argued in the paper   occasional errors, but well within the integrated well.
  very effectively.   the sources and paper’s argument. They are not cited
  Quotations and   Works Cited conform There may be a few correctly according
  Works Cited   to MLA style sheet. errors in MLA to MLA style, nor
  conform to MLA     style.. listed correctly on
  style sheet.       the Works Cited
          page.
Style: Sentence Sentences are clear   Sentences are clear Sentences are Sentences aren’t
structure and varied in   but may lack generally clear but clear
  pattern, from simple   variation; a few may may have awkward  
  to complex, with   be awkward and there structure or unclear  
  excellent use of   may be a few content; there may  
  punctuation.   punctuation errors. be patterns of  
        punctuation errors.  
Style: Word There is clear use of   There is an attempt at There is little No attempt at style
choice, Tone a personal and   a personal style but attempt at style;  
  unique style of   style of writing may reads as flat and  
  writing, suited to   be awkward or perhaps  
  audience and   unsuited to audience uninteresting in  
  purpose; the paper   and purpose; the content, which is  
  holds the reader’s   reader may lose usually generalized  
  interest with ease.   interest in some and clichéd.  
      sections of the paper.    
Style: Details Large amounts of   Some use of specific Little use of specific No use of examples
and Examples specific examples   examples and examples and  
  and detailed   detailed descriptions. details; mostly  
  descriptions.   May have extended generalized  
      examples that go on examples and little  
      for too long. description.  
Grammar & Excellent grammar,   A few errors in Shows a pattern of Continuous errors
Mechanics spelling, syntax and   grammar, spelling, errors in spelling,  
  punctuation.   syntax and grammar, syntax  
      punctuation, but not and/or punctuation.  
      many. Could also be a sign  
        of lack of proof-  
        reading.  

 

Social Media analysis

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Social Media Teen Mental Health

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Social Media Teen Mental Health

Goal:  To explore media effects research that examines the potential positive impact of media consumption.

1.  Read the “Media Literacy Case Study” on pages 450-451 in your textbook for an overview of the Netflix show “13 Reasons Why”

2.  Read this research report from the Center for Scholars and Storytellers at UCLA:  Teen Mental Health Report.pdf

3.  Write a 500 – 750 word response to this research in which you:

  • Describe what you thought was the most interesting finding from the study.
  • Discuss any criticisms you have of their research/findings
  • Elaborate on what other questions this group could attempt to answer in future research on media, teens and mental health.
  • attachment

    TeenMentalHealthReport1.pdf

     

    Grading Rubric for Writing Assignment

    Your professor may use a slightly different rubric, but the standard rubric at AUR will assess your writing according to the following standards:

     

     

      A (4)   B (3) C (2) D/F (1/0)
    Focus: Purpose Purpose is clear   Shows awareness of purpose Shows limited awareness of purpose No awareness
    Main idea Clearly presents a   There is a main idea Vague sense of a No main idea
      main idea and   supported throughout main idea, weakly  
      supports it   most of the paper. supported  
      throughout the     throughout the  
      paper.     paper.  
    Organization: Well-planned and   Good overall There is a sense of No sense of
    Overall well-thought out.   organization, includes organization, organization
      Includes title,   the main although some of the  
      introduction,   organizational tools. organizational tools  
      statement of main     are used weakly or  
      idea, transitions and     Missing  
      conclusion.        
    Organization: All paragraphs have   Most paragraphs have Some paragraphs Para. lack clear ideas
    Paragraphs clear ideas, are   clear ideas, are have clear ideas,  
      supported with   supported with some support from  
      examples and have   examples and have examples may be  
      smooth transitions.   transitions. missing and  
            transitions are weak.  
    Content Exceptionally well-   Well-presented and Content is sound and Content is not sound
      presented and   argued; ideas are solid; ideas are  
      argued; ideas are   detailed, developed present but not  
      detailed, well-   and supported with particularly  
      developed,   evidence and details, developed or  
      supported with   mostly specific. supported; some  
      specific evidence &     evidence, but  
      facts, as well as     usually of a  
      examples and     generalized nature.  
      specific details.        
    Research (if Sources are   Sources are well Sources support The paper does not
    assignment exceptionally well-   integrated and some claims made in use adequate
    includes a integrated and they   support the paper’s the paper, but might research or if it does,
    research support claims   claims. There may be not be integrated the sources are not
    component) argued in the paper   occasional errors, but well within the integrated well.
      very effectively.   the sources and paper’s argument. They are not cited
      Quotations and   Works Cited conform There may be a few correctly according
      Works Cited   to MLA style sheet. errors in MLA to MLA style, nor
      conform to MLA     style.. listed correctly on
      style sheet.       the Works Cited
              page.
    Style: Sentence Sentences are clear   Sentences are clear Sentences are Sentences aren’t
    structure and varied in   but may lack generally clear but clear
      pattern, from simple   variation; a few may may have awkward  
      to complex, with   be awkward and there structure or unclear  
      excellent use of   may be a few content; there may  
      punctuation.   punctuation errors. be patterns of  
            punctuation errors.  
    Style: Word There is clear use of   There is an attempt at There is little No attempt at style
    choice, Tone a personal and   a personal style but attempt at style;  
      unique style of   style of writing may reads as flat and  
      writing, suited to   be awkward or perhaps  
      audience and   unsuited to audience uninteresting in  
      purpose; the paper   and purpose; the content, which is  
      holds the reader’s   reader may lose usually generalized  
      interest with ease.   interest in some and clichéd.  
          sections of the paper.    
    Style: Details Large amounts of   Some use of specific Little use of specific No use of examples
    and Examples specific examples   examples and examples and  
      and detailed   detailed descriptions. details; mostly  
      descriptions.   May have extended generalized  
          examples that go on examples and little  
          for too long. description.  
    Grammar & Excellent grammar,   A few errors in Shows a pattern of Continuous errors
    Mechanics spelling, syntax and   grammar, spelling, errors in spelling,  
      punctuation.   syntax and grammar, syntax  
          punctuation, but not and/or punctuation.  
          many. Could also be a sign  
            of lack of proof-  
            reading.  

     

Social Media Teen Mental Health

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Insider and Social media

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Insider and Social media

In 1500 Words use the provided sources in each parts to answer the following question in APA 7th Ed style

· Part 1 of 2 (refer to Week 3 Readings in the Lessons for Week 3)

· Evaluate:

1. What are different kinds of insider threats to our US cyber security?

2. What mitigation efforts can help address this concern?

3. Does corruption and cyber infrastructure have anything in common? What are they and what can be done to help address this concern?

· Conclude with a research or policy question for further research.

Sources for the Part 1:

Insider and Social media

Insider Threat from the Department of Homeland Security  https://www.dhs.gov/science-and-technology/cybersecurity-insider-threat 

 

CISA: Insider Threat Mitigation  https://www.cisa.gov/insider-threat-mitigation

 

· Part 2 of 2 (refer to Week 4 Readings in the Lessons for Week 4)

1) How does social media assist emergency management. Give examples.

2) How does social media hinder emergency management. Give examples.

3) How can emergency management officials help assist with providing relevant and detailed information about public health concerns?

· Conclude with a research or policy question.

Sources for the Part 2:

Insider and Social media

Innovative uses in Social Media

https://www.dhs.gov/sites/default/files/publications/Social-Media-EM_0913-508_0.pdf

 

IS-0042: Social Media in Emergency Management

https://emilms.fema.gov/is_0042/curriculum/1.html

Grading Rubric for Writing Assignment

Your professor may use a slightly different rubric, but the standard rubric at AUR will assess your writing according to the following standards:

 

 

  A (4)   B (3) C (2) D/F (1/0)
Focus: Purpose Purpose is clear   Shows awareness of purpose Shows limited awareness of purpose No awareness
Main idea Clearly presents a   There is a main idea Vague sense of a No main idea
  main idea and   supported throughout main idea, weakly  
  supports it   most of the paper. supported  
  throughout the     throughout the  
  paper.     paper.  
Organization: Well-planned and   Good overall There is a sense of No sense of
Overall well-thought out.   organization, includes organization, organization
  Includes title,   the main although some of the  
  introduction,   organizational tools. organizational tools  
  statement of main     are used weakly or  
  idea, transitions and     Missing  
  conclusion.        
Organization: All paragraphs have   Most paragraphs have Some paragraphs Para. lack clear ideas
Paragraphs clear ideas, are   clear ideas, are have clear ideas,  
  supported with   supported with some support from  
  examples and have   examples and have examples may be  
  smooth transitions.   transitions. missing and  
        transitions are weak.  
Content Exceptionally well-   Well-presented and Content is sound and Content is not sound
  presented and   argued; ideas are solid; ideas are  
  argued; ideas are   detailed, developed present but not  
  detailed, well-   and supported with particularly  
  developed,   evidence and details, developed or  
  supported with   mostly specific. supported; some  
  specific evidence &     evidence, but  
  facts, as well as     usually of a  
  examples and     generalized nature.  
  specific details.        
Research (if Sources are   Sources are well Sources support The paper does not
assignment exceptionally well-   integrated and some claims made in use adequate
includes a integrated and they   support the paper’s the paper, but might research or if it does,
research support claims   claims. There may be not be integrated the sources are not
component) argued in the paper   occasional errors, but well within the integrated well.
  very effectively.   the sources and paper’s argument. They are not cited
  Quotations and   Works Cited conform There may be a few correctly according
  Works Cited   to MLA style sheet. errors in MLA to MLA style, nor
  conform to MLA     style.. listed correctly on
  style sheet.       the Works Cited
          page.
Style: Sentence Sentences are clear   Sentences are clear Sentences are Sentences aren’t
structure and varied in   but may lack generally clear but clear
  pattern, from simple   variation; a few may may have awkward  
  to complex, with   be awkward and there structure or unclear  
  excellent use of   may be a few content; there may  
  punctuation.   punctuation errors. be patterns of  
        punctuation errors.  
Style: Word There is clear use of   There is an attempt at There is little No attempt at style
choice, Tone a personal and   a personal style but attempt at style;  
  unique style of   style of writing may reads as flat and  
  writing, suited to   be awkward or perhaps  
  audience and   unsuited to audience uninteresting in  
  purpose; the paper   and purpose; the content, which is  
  holds the reader’s   reader may lose usually generalized  
  interest with ease.   interest in some and clichéd.  
      sections of the paper.    
Style: Details Large amounts of   Some use of specific Little use of specific No use of examples
and Examples specific examples   examples and examples and  
  and detailed   detailed descriptions. details; mostly  
  descriptions.   May have extended generalized  
      examples that go on examples and little  
      for too long. description.  
Grammar & Excellent grammar,   A few errors in Shows a pattern of Continuous errors
Mechanics spelling, syntax and   grammar, spelling, errors in spelling,  
  punctuation.   syntax and grammar, syntax  
      punctuation, but not and/or punctuation.  
      many. Could also be a sign  
        of lack of proof-  
        reading.  

 

 

Insider and Social media

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Social Media Marketing Plan

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Social Media Marketing Plan

#1: Clarify Your Social Media Strategy to Develop a Clear Path Forward

Marketers know that having a  documented strategy  is strongly correlated with success. But we also know that social media marketing moves fast, often leaving documented strategies obsolete shortly after they’re written.

The best approach, then, is to keep your strategy simple, flexible, and adaptable. That way, you can provide your team with a framework to follow without spending an excessive amount of time crafting a plan that will be rendered useless tomorrow.

Here’s what a basic strategy should include:

· Goals. What will you achieve?

· Customer persona. Who are you targeting?

· Brand voice summary. How should your content sound?

· Selected networks. Where will you be present?

· Posting frequency. How often will you post?

· Budget. How much will it cost?

You can easily document your strategy by creating a Word document or PowerPoint presentation with sections dedicated to each of these points.

To save some time, you can use this  publicly available Google Sheets template . It’s easily editable and includes a slide for each of the following sections.

ALT

Set Goals

This post is all about  getting organized  to improve your odds of success. Before you can define success, however, you need to set clear goals. They’re what you’ll measure your results against.

The first step is to determine your business objectives, and then set  social media goals that align with those objectives . This will ensure that your strategy impacts actual business outcomes.

Marketers commonly ask how they can set ambitious yet achievable goals. This question is difficult to answer without knowing how your business is currently performing, how long it’s been active on a given network, and other factors.

If you’re struggling to nail down numbers, consider starting with the average of your performance over the last 90 days on any given metrics, and aim for a 10% improvement over the next quarter. Should you blow past that goal, increase the percentage for the following quarter after that. Fall short, however, and you may need to reconsider your strategy or tactics.

Using an experimental approach, the idea is to simply find a starting point, and then go from there based on data and performance.

What matters most is that you’re paying attention to the social media metrics that most closely align with what your business needs to achieve.

Develop a Customer Persona

If your marketing team has already created a  persona for your target customer , then this step will be easy.

However, if you’re developing one from scratch, there are ways to simplify the process. Creating personas can be complex but you can take a lean approach to get started.

Begin by determining who your target customer might be. Your marketing team may have this information or it might be within another business unit in your organization.

Next, use in-app analytics on your company’s Facebook page to find some basic information about your fans.

Log into your company’s Facebook page, then  visit the Insights tab , and click People within the left-hand navigation. Here, you can find some basic information about your fans:

· Age

· Gender

· Geographic location

· Language

Next, ask the following questions:

· Who do we believe is our target customer?

· Does our social media following align with this demographic?

· How can we construct a basic description of our ideal customer?

The answers to these questions will help you understand whether social media is attracting the best prospects to your business. It can also help you understand the interests of the visitors who convert most on your website.

Establish a Brand Voice for Social Media

What do many of the most successful brands on social media have in common?

A distinctive voice/personality.

How do these brands do it? They understand their brand voice. Developing one for your company is a key part of staying organized versus having your posts sound scattershot.

Here’s an easy way to establish brand voice:

· Ask a few questions about who you are?

· Ask a few questions regarding who you are not?

For example, your finished brand voice summary might be:

We are light-hearted, but we are not goofy.

We are humorous, but we are not snarky.

We are inspirational, but we are not cheesy.

Try it and see what you can come up with that might resonate with your audience.

Audit and Prioritize Your Networks

The next step in getting organized is understanding which networks you need to be on.

This includes determining:

· Which networks are performing well right now: Analytics of each platform will let you know what’s doing well and what isn’t.

· Which networks are underperforming: Consider whether they’re worth keeping or if your execution simply needs improvement.

· Which networks you should consider joining: Are there networks you’re not on but that could be effective for your business?

It’s best to manage each network within a social media scheduling and management platform. There are many of these available. Consider options that include collaboration, workflow, and task management capabilities to maximize your organizational power.

Establish a Posting Frequency

There’s no set posting frequency that can guarantee success. However, maintaining a consistent posting schedule is vital for staying organized and maintaining a continuous presence.

A business could start with the following schedule for each network:

· Facebook: 1 post per day

· Twitter: 3 tweets per day

· Pinterest: 2 pins per day

· LinkedIn: 1 post per day

· Instagram: 2 post per day

· TikTok: 1 post per week

· YouTube: 2 videos per week

Adjust your approach according to resulting social media metrics, which networks you’re active on, and available resources to create social content.

#2: Organize Project Planning to Eliminate Ambiguity

Proper planning precedes success. Marketers who carefully plan their campaigns and projects are more likely to be successful.

Start Every Campaign With a Creative Brief

It’s easier to keep projects organized when everyone is (literally) on the same page.

A creative brief (or  project brief , depending on your preferred terminology) is a one-page document that lists the requirements for a project or campaign. It should include the following pieces of information:

· Project summary: Describe the project or campaign at a high level.

· Details: This should answer who the project is aimed at, its goal, and the technical requirements for deliverables (e.g., image sizes, video resolution, etc.).

· Process: List the steps that need to be completed in order.

· Team members: Who will work on this project?

· Timeline: When is the project due?

· Resources: What will you need to get this done?

You can also use the template pictured below, which you can find  here .

ALT

 

 

 

 

Set Up Social Media Workflows With Checklists

Checklists are powerful organizational tools when wielded the right way.

By documenting your workflows as checklists, you can make sure every task and campaign gets completed the right way every time. They ensure nothing gets missed and help develop positive habits.

Follow these steps to plan out an effective workflow:

· List all the steps required to complete a certain type of project (campaign planning, video shoot, etc.).

· Estimate how long each step generally takes (and if you don’t know the answer, ask the person who typically completes that task).

· Assign each task to a team member along with a deadline for each task.

Here’s a sample set of steps for creating a social media campaign.

[ ] Develop campaign concept.

[ ] Write social media posts.

[ ] Draft direction for social media design.

[ ] Design social media graphics.

[ ] Review copy and design.

[ ] Import copy and graphics into social media scheduling tool.

[ ] Set publishing date and time.

Now, here’s the same workflow with a team member assigned to each step:

[ ] Develop campaign concept. (Strategist)

[ ] Write social media posts. (Copywriter)

[ ] Draft direction for social media design. (Copywriter)

[ ] Design social media graphics. (Graphic Designer)

[ ] Review copy and design. (Manager)

[ ] Import copy and graphics into social media scheduling tool. (Strategist)

[ ] Set publishing date and time. (Strategist)

Follow this process to develop workflows that make sense for you. Start with tasks, then add assignees and estimated completion times.

#3: Coordinate Posts and Campaigns With a Social Media Calendar

How often have you been asked to create a post (or even a campaign) on the spot? And how have you felt about the work you’ve completed without planning? The answer to those questions is probably “too often” and “not great.”

What’s the solution?  Use a social media calendar  to strategically plan posts and make sure you always have enough content to keep your audience engaged.

The most cost-effective way to build a calendar is with a spreadsheet; you can  find a publicly available template at no cost here  (please download the file or click File > Make a Copy to create a copy for yourself). This is what it looks like:

ALT

It’s simple and straightforward to use. For each post, include the following:

· Post copy: Your caption or post text.

· Image link: Store your image in cloud storage (Google Drive, Dropbox, etc.) or a digital asset manager, and link to where each image can be found.

· Time: When should the post be published?

· URL: If the post will include an external link.

Next, devise a simple color-coding system to organize your calendar. Here are some ideas for how  your calendar could be organized by color :

· Campaigns: All posts tied to one campaign should be color-coded together.

· Content types: Videos, posts sharing blog posts, and others

· Team members: Who’s responsible for creating each post?

You can edit or color-code this calendar to fit as many posts as you need, and organize it any way you’d like.

Pro Tip: Use a  content-approval process  to review work efficiently and make sure errors don’t get published.

#4: Develop a Budget Showing Costs

Although much of social media is free, there are usually costs associated with increased usage options for business purposes.

As you develop your social media marketing plan, include the costs involved for personnel, promotion, hardware acquisition and software utilization.

#5: Establish a Reporting Schedule to Prove Your Value

Part of the reason we’re taking time to get organized is to improve business and marketing outcomes. To show how you’re doing this, you’ll need to  report on social media marketing performance . This should be something that’s done on a regular basis so you aren’t caught without an answer when asked how you’re contributing value to the company.

Most social media management platforms include analytics and reporting functionality. Use yours to export and email reports on a weekly or monthly basis. Consider looping in anyone who might benefit from having that information (or anyone who may be interested).

 

Adapted from the Social Media Marketing Plan by Ben Sailer.

Social Media Marketing Plan

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Social Media in Business

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Social Media in Business

Assignment 4, Worksheet

 

 

DIRECTIONS

In this exercise, you are going to apply what you learned from the materials and identify example content ideas for your four organizations that were approved during week one:

· B2C company

· B2B company

· Non-Profit organization

· Government organization

For each of the organizations you will think of three different content ideas where for each content idea, you will provide:

· Business purpose (the reason the business would create the content; and yes, you can use one that you provided in the assignment from week two.)

· Audience intent (the reason for the content)

· Content type (there are plenty of examples in your class materials; but you are not limited to these)

· Short description of the content (explain the subject matter/topic of the content type; 2-4 sentences)

 

A framework for your answers and ideas has been provided, so just follow the format for the types of information that need to be included. This is Not a design exercise. I don’t expect you to develop any visuals; so, for any content ideas, you’ll just need to provide a short description.

Social Media in Business

Also, a note of caution, this assignment is designed to help you experience some of the steps that go into content identification and planning. If you just go look online, and copy something (which I highly do not recommend), you cheat yourself out of this experience. I don’t expect you to describe the perfect piece of content that would win awards; but I do expect you to think and apply what you are learning.

 

Each of the four of your organizations is worth 25 points.

 

Social Media in Business

B2C (Business-to-Consumer) LINKEDIN

Name of your company:

 

CONTENT IDEA #1

Business purpose (the reason the business would create the content):

 

 

Audience intent (the reason for the content):

 

 

Content type:

 

 

Short description of the content (explain the subject matter of the content type):

 

 

CONTENT IDEA #2

Business purpose (the reason the business would create the content):

 

 

Audience intent (the reason for the content):

 

 

Content type:

 

 

Short description of the content (explain the subject matter of the content type):

Social Media in Business

 

CONTENT IDEA #3

Business purpose (the reason the business would create the content):

 

 

Audience intent (the reason for the content):

 

 

Content type:

 

 

Short description of the content (explain the subject matter of the content type):

 

 

 

B2B (Business-to-Business) AMAZON

Name of your company:

 

CONTENT IDEA #1

Business purpose (the reason the business would create the content):

 

 

Audience intent (the reason for the content):

 

 

Content type:

 

 

Short description of the content (explain the subject matter of the content type):

 

 

CONTENT IDEA #2

Business purpose (the reason the business would create the content):

 

 

Audience intent (the reason for the content):

 

 

Content type:

 

 

Short description of the content (explain the subject matter of the content type):

 

 

CONTENT IDEA #3

Business purpose (the reason the business would create the content):

 

 

Audience intent (the reason for the content):

 

 

Content type:

 

 

Short description of the content (explain the subject matter of the content type):

 

 

 

Non-Profit Organization United Nation Funds (UNICEF)

Name of your non-profit:

 

CONTENT IDEA #1

Business purpose (the reason the business would create the content):

 

 

Audience intent (the reason for the content):

 

 

Content type:

 

 

Short description of the content (explain the subject matter of the content type):

 

 

CONTENT IDEA #2

Business purpose (the reason the business would create the content):

 

 

Audience intent (the reason for the content):

 

 

Content type:

 

 

Short description of the content (explain the subject matter of the content type):

 

 

CONTENT IDEA #3

Business purpose (the reason the business would create the content):

 

 

Audience intent (the reason for the content):

 

 

Content type:

 

 

Short description of the content (explain the subject matter of the content type):

 

 

 

Government Organization FDA

Name of your company:

 

CONTENT IDEA #1

Business purpose (the reason the business would create the content):

 

 

Audience intent (the reason for the content):

 

 

Content type:

 

 

Short description of the content (explain the subject matter of the content type):

 

 

CONTENT IDEA #2

Business purpose (the reason the business would create the content):

 

 

Audience intent (the reason for the content):

 

 

Content type:

 

 

Short description of the content (explain the subject matter of the content type):

 

 

CONTENT IDEA #3

Business purpose (the reason the business would create the content):

 

 

Audience intent (the reason for the content):

 

 

Content type:

 

 

Short description of the content (explain the subject matter of the content type):

 

 

 

2

Social Media in Business

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Social Media Marketing

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Social Media Marketing

develop a Social Media Marketing Plan to introduce the launch of the new iShirt. Against this background, Mr. Cook and the rest of the senior-level leaders asked us to develop a social media marketing plan to complement our digital market presence.  begin to design the Social Media Marketing Plan, you will include, at a minimum, these elements 1. Purpose and scope.   2. Breakdown of Apple’s current social media presence.   3. Define the demographics of the target market(s) by age, income, education. this initial phase should be between two to three pages long with at least two high-quality references per page.

Social Media Marketing

Grading Rubric for Writing Assignment

Your professor may use a slightly different rubric, but the standard rubric at AUR will assess your writing according to the following standards:

 

 

  A (4)   B (3) C (2) D/F (1/0)
Focus: Purpose Purpose is clear   Shows awareness of purpose Shows limited awareness of purpose No awareness
Main idea Clearly presents a   There is a main idea Vague sense of a No main idea
  main idea and   supported throughout main idea, weakly  
  supports it   most of the paper. supported  
  throughout the     throughout the  
  paper.     paper.  
Organization: Well-planned and   Good overall There is a sense of No sense of
Overall well-thought out.   organization, includes organization, organization
  Includes title,   the main although some of the  
  introduction,   organizational tools. organizational tools  
  statement of main     are used weakly or  
  idea, transitions and     Missing  
  conclusion.        
Organization: All paragraphs have   Most paragraphs have Some paragraphs Para. lack clear ideas
Paragraphs clear ideas, are   clear ideas, are have clear ideas,  
  supported with   supported with some support from  
  examples and have   examples and have examples may be  
  smooth transitions.   transitions. missing and  
        transitions are weak.  
Content Exceptionally well-   Well-presented and Content is sound and Content is not sound
  presented and   argued; ideas are solid; ideas are  
  argued; ideas are   detailed, developed present but not  
  detailed, well-   and supported with particularly  
  developed,   evidence and details, developed or  
  supported with   mostly specific. supported; some  
  specific evidence &     evidence, but  
  facts, as well as     usually of a  
  examples and     generalized nature.  
  specific details.        
Research (if Sources are   Sources are well Sources support The paper does not
assignment exceptionally well-   integrated and some claims made in use adequate
includes a integrated and they   support the paper’s the paper, but might research or if it does,
research support claims   claims. There may be not be integrated the sources are not
component) argued in the paper   occasional errors, but well within the integrated well.
  very effectively.   the sources and paper’s argument. They are not cited
  Quotations and   Works Cited conform There may be a few correctly according
  Works Cited   to MLA style sheet. errors in MLA to MLA style, nor
  conform to MLA     style.. listed correctly on
  style sheet.       the Works Cited
          page.
Style: Sentence Sentences are clear   Sentences are clear Sentences are Sentences aren’t
structure and varied in   but may lack generally clear but clear
  pattern, from simple   variation; a few may may have awkward  
  to complex, with   be awkward and there structure or unclear  
  excellent use of   may be a few content; there may  
  punctuation.   punctuation errors. be patterns of  
        punctuation errors.  
Style: Word There is clear use of   There is an attempt at There is little No attempt at style
choice, Tone a personal and   a personal style but attempt at style;  
  unique style of   style of writing may reads as flat and  
  writing, suited to   be awkward or perhaps  
  audience and   unsuited to audience uninteresting in  
  purpose; the paper   and purpose; the content, which is  
  holds the reader’s   reader may lose usually generalized  
  interest with ease.   interest in some and clichéd.  
      sections of the paper.    
Style: Details Large amounts of   Some use of specific Little use of specific No use of examples
and Examples specific examples   examples and examples and  
  and detailed   detailed descriptions. details; mostly  
  descriptions.   May have extended generalized  
      examples that go on examples and little  
      for too long. description.  
Grammar & Excellent grammar,   A few errors in Shows a pattern of Continuous errors
Mechanics spelling, syntax and   grammar, spelling, errors in spelling,  
  punctuation.   syntax and grammar, syntax  
      punctuation, but not and/or punctuation.  
      many. Could also be a sign  
        of lack of proof-  
        reading.  

 

 

Social Media Marketing

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Social Media Marketing

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Social Media Marketing

QUESTION 1

United Colors of Benetton is launching a new slow fashion clothing line with European Generation Z as its target. Create a proper social media campaign to promote it and answer:

• Which platforms are you going to use?

• Are you going to stablish a collaboration with influencers or brand advocates? Why? If yes, who and why?

• Which are your direct competitors? Which strategies do you find appealing to add at your campaign?

• Create an original and unique strategy. It must be specific and focalized to promote the new clothing line to its target.

• How are you going to evaluate the campaign?

Social Media Marketing

QUESTION 2

Explain the meaning of “branded post” and search for a suitable example of good practise. First, provide context (brand selected and its market) and elaborate in your own words the reasons why the case that you have chosen is a successful branded post. Furthermore, explain two improvements that you could apply on it.

Formalities:

• Wordcount: 2500- 3000 words.

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 12,5 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography have to be in Harvard’s citation style.

Social Media Marketing

Grading Rubric for Writing Assignment

Your professor may use a slightly different rubric, but the standard rubric at AUR will assess your writing according to the following standards:

 

 

  A (4)   B (3) C (2) D/F (1/0)
Focus: Purpose Purpose is clear   Shows awareness of purpose Shows limited awareness of purpose No awareness
Main idea Clearly presents a   There is a main idea Vague sense of a No main idea
  main idea and   supported throughout main idea, weakly  
  supports it   most of the paper. supported  
  throughout the     throughout the  
  paper.     paper.  
Organization: Well-planned and   Good overall There is a sense of No sense of
Overall well-thought out.   organization, includes organization, organization
  Includes title,   the main although some of the  
  introduction,   organizational tools. organizational tools  
  statement of main     are used weakly or  
  idea, transitions and     Missing  
  conclusion.        
Organization: All paragraphs have   Most paragraphs have Some paragraphs Para. lack clear ideas
Paragraphs clear ideas, are   clear ideas, are have clear ideas,  
  supported with   supported with some support from  
  examples and have   examples and have examples may be  
  smooth transitions.   transitions. missing and  
        transitions are weak.  
Content Exceptionally well-   Well-presented and Content is sound and Content is not sound
  presented and   argued; ideas are solid; ideas are  
  argued; ideas are   detailed, developed present but not  
  detailed, well-   and supported with particularly  
  developed,   evidence and details, developed or  
  supported with   mostly specific. supported; some  
  specific evidence &     evidence, but  
  facts, as well as     usually of a  
  examples and     generalized nature.  
  specific details.        
Research (if Sources are   Sources are well Sources support The paper does not
assignment exceptionally well-   integrated and some claims made in use adequate
includes a integrated and they   support the paper’s the paper, but might research or if it does,
research support claims   claims. There may be not be integrated the sources are not
component) argued in the paper   occasional errors, but well within the integrated well.
  very effectively.   the sources and paper’s argument. They are not cited
  Quotations and   Works Cited conform There may be a few correctly according
  Works Cited   to MLA style sheet. errors in MLA to MLA style, nor
  conform to MLA     style.. listed correctly on
  style sheet.       the Works Cited
          page.
Style: Sentence Sentences are clear   Sentences are clear Sentences are Sentences aren’t
structure and varied in   but may lack generally clear but clear
  pattern, from simple   variation; a few may may have awkward  
  to complex, with   be awkward and there structure or unclear  
  excellent use of   may be a few content; there may  
  punctuation.   punctuation errors. be patterns of  
        punctuation errors.  
Style: Word There is clear use of   There is an attempt at There is little No attempt at style
choice, Tone a personal and   a personal style but attempt at style;  
  unique style of   style of writing may reads as flat and  
  writing, suited to   be awkward or perhaps  
  audience and   unsuited to audience uninteresting in  
  purpose; the paper   and purpose; the content, which is  
  holds the reader’s   reader may lose usually generalized  
  interest with ease.   interest in some and clichéd.  
      sections of the paper.    
Style: Details Large amounts of   Some use of specific Little use of specific No use of examples
and Examples specific examples   examples and examples and  
  and detailed   detailed descriptions. details; mostly  
  descriptions.   May have extended generalized  
      examples that go on examples and little  
      for too long. description.  
Grammar & Excellent grammar,   A few errors in Shows a pattern of Continuous errors
Mechanics spelling, syntax and   grammar, spelling, errors in spelling,  
  punctuation.   syntax and grammar, syntax  
      punctuation, but not and/or punctuation.  
      many. Could also be a sign  
        of lack of proof-  
        reading.  

 

Social Media Marketing

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