Posts

Marketing Assignment

Marketing Assignment

Sometimes it’s easy to figure out what’s going to motivate workers. But at other times it’s nearly impossible to know what would make someone want to persevere in a particular job. During the COVID-19 pandemic, health care workers across the globe stepped up and sacrificed themselves—in ways that the rest of us may never fully grasp—in order to take care of humanity. They exposed themselves and their families to the virus, they worked without proper personal protective equipment (PPE), and they kept at it during gruelingly long shifts, day after day. Reports estimated that health care workers’ infection rates were somewhere between 10% and 20% of the total cases. On the surface, it seemed there were no plausible explanations for why these workers continued to show up to their jobs throughout the crisis.

JUST HOW BAD WAS IT?

Health care jobs are some of the most stressful jobs in the world. Studies of occupational stress and burnout are often conducted using health care workers because as a professional group they are exposed to extreme stressors on a consistent basis in their jobs. In fact, pre-COVID-19, 63% of hospital nurses were already experiencing significant job burnout. During the pandemic, things became much worse. Some ER nurses, who typically cared for 4 to 5 patients per shift, were suddenly responsible for 25+ patients, with more than one-third on ventilators requiring highly specialized care and attention.

Health care workers realized quickly that they were at high risk of exposure to the virus. One nurse reported that managers gave him and his co-workers two N95 masks each week. Intended to be thrown away after each exposure to a dangerous pathogen, the masks became reusable, and nurses stored them in bags between shifts. “There’s no way you’re not getting it if you are working in the emergency room with the bare minimum protection,” he said.

Another nurse reported high levels of anxiety and worry surrounding health care workers’ jobs. “I would say that there is 100 percent tension in the air, nurses and health care providers are scared,” she said, adding, “They’re scared to work and are mentally and physically being torn apart by this.”

INCENTIVES

As health care facilities became overcrowded and worker shortages became apparent, states began announcing incentives to attract more health care workers. For example, in Arkansas, Governor Asa Hutchinson announced that nurses would receive a $1,000 monthly bonus payment during the pandemic, and that number would double to $2,000 if they worked in a facility with a confirmed case of COVID-19. New York hospitals offered nurses upwards of $4,000 per week. Said one nurse who left her job in Detroit for a higher paying position in New York City, “When you’re overworked and understaffed, you’re going to go somewhere where they’re going to be more appreciative of you,” adding, “I felt like I was going to make a difference in New York.”

EXHAUSTION AND ILLNESS

No amount of money could have made up for the physical and mental toll that the pandemic took on health care workers. One ICU nurse experienced repeated bouts of respiratory symptoms, with COVID-19 testing coming up negative each time. She shared, “I realize that the mental anxiety that has been running through my veins for weeks on end since we’ve been talking about this is physically making me sick.”

Another nurse recalled passing out in her driveway after a 16-hour hospital shift in a COVID-19 unit. “I just closed my eyes for what I thought would be a minute and I woke up three hours later. I guess I was just that tired,” she said.

Due to the extreme precautions that health care facilities had to take in order to protect the population, most people who became gravely ill due to the virus had to face it alone, without the support of family or friends. For these people, physicians and nurses were their only connection, and for many, the last people they ever saw. Said one worker, “It’s heartbreaking as a nurse to know that you are that person’s everything and, sometimes, in their last moments . . . the weight of trying to fill the shoes of the people who can’t be there is really heavy.”

PRESSING ON

Somehow, through all of this adversity, thousands of health care workers continued to show up for work ready to do everything they could to help the sick. Cardiac nurse Jeff Morawski said of his time in ICU during the pandemic, “You don’t know what you’re walking into, and you don’t know if you’ll be able to walk away without being sick, yourself,” adding, “You walk in every day because you have a job to do.”

For many, shifts became focused on ways to keep themselves motivated, keep patients’ spirits up, and care for one another. For example, nurses and physicians kept whiteboard tallies of COVID-19 patients who had successfully come off of ventilators and recovered as a way to remind themselves that there was hope amid all the despair they were witnessing. Critical care physician and medical director of care experience for the Henry Ford Health System Dr. Rana Awdish said that she started rituals in her clinic to check in on workers each day. She explained, “Not rounds on the patients, but rounds on the nurses and physicians, and just go to them and, you know, ask the open-ended questions of what concerns you most today, you know? Do you have what you need to take care of yourself? What are you worried about? Who’s having the hardest time on your team? How can we support you?” Another worker spent her time doing what she could to cheer up patients by drawing crowns, silly faces, and even Tiger King characters on her clear curved face shield before she entered their rooms (the shield had to be wiped clean with disinfectant after each visit, and each time, she drew something else for the next patient).

Crowds of people cheered on workers in cities like New York City each night, showing support with songs and applause. One nurse said that she had never felt more appreciated or supported than she did during the pandemic.

THE LONG-TERM EFFECTS

In spite of the solidarity, positivity, and perseverance of health care workers amid the pandemic, real concerns exist about the long-term impacts that the crisis will have on their health. Said one expert, “A lot of people in the health care field have been struggling with burnout for a long period of time,” adding, “If people don’t have the ability to decompress or have that time to ground themselves, and care for themselves, go to the bathroom and eat good meals, see their families—especially if they’re already dealing with that level of burnout—my concern is that that burnout is going to become more severe.” Indeed, Dr. Awdish predicts that a surge of post-traumatic stress disorder is likely to ripple through the health care workforce as the chaos begins to calm down and health care workers have time to process the ethical dilemmas and heartbreaking situations they dealt with in their roles.

Please answer the following questions in a research paper format.

  1. What is the underlying problem in this case from the perspective of hospital administrators?
  2. What are the causes of this problem?
  3. If you were a consultant to a hospital administrator, what recommendations would you make for fixing this problem?
  4. What role did extrinsic and intrinsic motivation play in this case?
  5. What were the major motivation issues at play in the health care industry according to the major needs-based theories of motivation?
  6. What do you think were the major equity issues faced by health care workers during the pandemic?
  7. Which types of nonmonetary compensation do you think played a part in this case?
  8. Please feel free to add any comments.

Marketing Assignment

Marketing Assignment

Marketing Assignment

Create an order via https://peakassignments.com/order if you need work on such topic and many more from different disciplines.

Marketing Assignment

Marketing

Marketing

here are very few industries that have the unique economic factor in which the majority of its revenue does not come directly from the customer, but from a third party. This unique economic factor is usually referred to as a private health care insurance company. Third party payers are the commercial, governmental, and health care maintenance insurance companies that help providers manage its patient’s accounts. With the change in focus toward the patient as consumer and increasing number of health plans that are high deductible, patients are becoming more involved in deciding where they go for their healthcare needs.

To increase referrals, Krona is beginning to develop a new marketing campaign to target a new patient mix and increase revenues, something that you discussed in your last Individual Project. You have been asked by the chief financial officer (CFO) to collaborate with the marketing director and discuss the importance of having advertising materials for both the health insurance companies and the patients who receive the health care services.

answer these questions in 400-600 words. citing your references in APA format

  • List 3 marketing approaches you would use to target potential patients and health care insurance companies.
  • Explain what factors you used in choosing your specific marketing strategies and the purpose of each selection..
  • How should the hospital market their commitment to patients while considering valued based programs, accountable care organizations and bundled payments?

    Some marketing strategies may include the following:

    o Social Media
    o Television/Radio
    o Telemarketing
    o Direct Marketing to customers and referrals

 

Marketing

 

Create an order via https://peakassignments.com/order if you need work on such topic and many more from different disciplines.

 

 

Marketing Assignment

Marketing Assignment

 

Learning Outcomes:

1. Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. CLO-12. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. CLO-033. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. CLO-04

Assignment Question(s):

a. Discussion Questions

1. We have discussed the concept of “The Wheel of Social Media Engagement” in Chapter 03, which comprises the fundamental drivers of social media engagement as five related effects. Discuss these five drivers with the help of suitable examples. (2.5 Marks)

2. How can firms use customer demographics like income, market size, education, and ethnicity to market to their customers better? Discuss with the help of suitable examples. (2.5 Marks)

b. Critical thinking

1. When companies that sell coffee they develop their marketing strategy, do they concentrate on satisfying their customers’ needs or wants? What about a utility company, such as the local power company? A humanitarian agency, such as Doctors without Borders? Critically examine based on the concepts of needs and wants discussed. (2.5 Marks)

2. Visit the website of Kashi (www.kashi.com). Using the four Ps of Marketing mix, critically examine how Kashi creates value for customers with their Kashi Bars. (2.5 Marks)

Answers 

a. Discussion questions

1. Answer Q1-

2. Answer Q2-

b. Critical thinking

1. Answer Q1-

2. Answer Q2-

 

 

Marketing Assignment

Create an order via https://peakassignments.com/order if you need work on such topic and many more from different disciplines.

 

Marketing Assignment

Marketing Assignment

Quitting is just half the story: the truth behind the ‘Great Resignation’

Workers left their jobs at historic rates, with a record 4.5m quits at the end of November – but it happened against an economic picture that remains difficult to interpret

Rashida Kamal

Tue 4 Jan 2022 03.00 EST

https://www.theguardian.com/business/2022/jan/04/great-resignation-quitting-us-unemployment-economy

2021 was the year of the “Great Resignation” – a year when workers quit their jobs at historic rates. According to some, the trend was driven by an economic and psychological shift as employers struggled – and often failed – to tempt anxious staff to return to industries that have too often treated workers as dispensable. The truth is more complicated.

It is accurate to say that many people have quit their jobs in 2021 – “quits”, as the Bureau of Labor Statistics calls them, hit a high in September, with over 4.4 million people leaving their jobs, and was followed by a modest reduction of that trend in October.

On Tuesday the labor department said there were 10.6m job openings at the end of November and 6.9 million unemployed people – 1.5 jobs per unemployed person. The number of quits hit a new high of 4.5m.

Quitting, most economists will tell you, is usually an expression of optimism. And yet, 2021’s quits happened against a larger economic picture that remains difficult to interpret with confidence. Pandemic-related cash from the government helped people weather the worst of Covid, but much of that cash is now gone. Unemployment rates have fallen sharply from their highs, and the labor force participation rates – the percentage of people in the workforce or looking for a job – are up, albeit modestly. All the while, inflation looms, and the Omicron variant looms larger.

The reasons for quitting or dropping out of the labor force are quite varied. The top reasons cited by experts continue to be lack of adequate childcare and health concerns about Covid, now exacerbated by Omicron. And while the framing of the Great Resignation places some emphasis on the idea that even knowledge workers are quitting from burnout or a sympathy with the budding anti-work movement, there are just as many reasons to suspect that many quit in search of better work opportunities, self employment, or, simply, higher pay.

Tellingly, some industries are seeing higher rates of quitting than others – leisure and hospitality, retail and healthcare being among the most affected.

These are generally low-paying industries where there are now more job openings than workers – a gap has been widening. Why not quit your $9 an hour job at the diner if the restaurant next door is paying $10?

While wage growth has been celebrated in the industries facing tighter labor market conditions in recent months, it is worth noting that these wage increases are moderating and that those changes mostly affected industries where many still struggle to make a living. The recent trend towards higher pay exists in the context of decades of lowwage growth, as until recently, wages in the US had stagnated.

The current competitiveness of the labor market – at least the proportion that is driven by gap between the high demand for workers and the supply of those searching for work – might be temporary.

Heidi Shierholz, president of the Economic Policy Institute, said: “Things are looking pretty tight given the available supply of labor that we have right now. But there are millions on the sidelines who will come in, once the labor supply-suppressing effects of Covid are in the rearview mirror.”

Even though labor participation had a small increase in October, it is important to note that it remains below pre-pandemic levels.

“We know there are millions of people who are still out of the labor force because of health and safety concerns. We know that parents are out of the labor force because of ongoing Covid-related care responsibilities.”

For Misty Heggeness, an economist at the US Census Bureau, this last aspect is particularly concerning as there is a growing gap between mothers and fathers in how they engage in the labor market.

“If we’re really going to bring gender equality into the 21st century, we have to have a serious reckoning with established gender norms around care.”

In her analysis of the employment outcomes of parents, she found that in September and October of this year, there were 1.4 million fewer mothers actively engaged with the labor force than those same months in 2019.

Mothers with college degrees and telework-compatible jobs were more likely to exit the labor force and more likely to be on leave than women without children. She also found that teachers are most likely to leave the labor force as compared to their counterparts in other industries.

For Heggeness, these trends suggest both an unequal distribution of labor at home and critical degree of burnout. Parents have suffered from what she calls “care insecurity” – even when children were enrolled in-person school this year, their schedules have been unpredictably interrupted by periods of quarantine prompted by exposure to Covid.

With the highly transmissible Omicron variant already reshaping the norms of the past few months, it is difficult to know whether the employment gains made in the second half of 2021 will hold.

As we enter the new year, it is tempting to interpret the high rates of quits as a labor market in which workers are more empowered than ever, but as child tax credits end and student loan payments resume and businesses consider temporarily closing their doors, the reality is that many workers face more precarity of circumstance than ever.

For those quitting in response to higher wages or greater health risks or greater care insecurity, it is not so simple as to think that they would prefer not to work, but rather, that they cannot afford to keep the jobs they have.

Instructions:

Please read the article and answer the following questions completely. You may also click on the above link and view the graphs supporting the information in the article.

  1. What is the Great Resignation?
  2. After months of being unemployed and now back to their old jobs, why do you feel that people would want to quit their jobs?
  3. How do think that mangers should cope with unexpected shifts in their workforce?
  4. What motivators and strategies should managers use to retain their employees?
  5. How will the organizational culture be affected by employees abruptly leaving?

Marketing Assignment

Marketing Assignment

Marketing Assignment

Create an order via https://peakassignments.com/order if you need work on such topic and many more from different disciplines.

 

Marketing Assessment

Marketing Assessment

MR. AND MRS. CHANG

Do Won Chang and Jin Sook Chang arrived in the United States from South Korea in 1981. For three years, the married couple worked hard—he pumped gas and waited tables, she styled hair— and by 1984 they amassed $11,000 in savings that they used to purchase a single retail clothing store in Los Angeles. By 2014 they were billionaires, running one of the most recognizable fashion retailers in the world—Forever 21.152 And as they required of even their most senior executives, you can call them Mr. and Mrs. Chang.153

FAST FASHION, FAST GROWTH

Forever 21 was a pioneer in fast fashion. Under this model, companies produce and sell on-trend clothing quickly and cheaply, making most current styles affordable and accessible to a wide range of consumers. Fast fashion is inexpensive and customers have little expectation for quality. Instead, the imperative is to get of-the-moment styles into consumers’ hands within weeks or even days of the trends first appearing on reality TV or influencers’ social media accounts.154

Forever 21 was a massive success, and the company grew very big, very quickly. At one point Forever 21 had almost 500 stores in the United States and more than 800 stores globally.155 As the so-called retail apocalypse took even the most established brick-and-mortar brands out one-by-one, Forever 21 leaned in. Eventually, having a Forever 21 store became a virtual requirement for any struggling mall that wanted a chance at survival.156

CONTROL PROBLEMS

What was it like to work in the upper echelons of such a massive and successful company? Former executives paint a picture of a tightly run ship. The inner circle of executives consisted of the Changs, their daughters Esther and Linda, and their close friends, married couple Alex and Seong Eun Kim Ok. Over the years only a handful of other close confidants entered and left the group, and some senior executives say they don’t recall having a single e-mail from or conversation with either of the Changs. The small team operated largely in isolation from the rest of the company, and every decision had to go through Mr. and Mrs. Chang.157

These decisions have been scrutinized in recent years as stories of poor planning and mismanagement surfaced. Insiders recall watching huge shipments of inventory stagnate in warehouses as they waited for the Changs to approve the items, then shipping at expensive overnight rates to make up for the lost time. There also are accounts of expensive mistakes in international operations, including shipments of shoes and cosmetics being confiscated at customs because the company hadn’t acquired proper import licenses. Much of this inventory wound up in dumpsters.158

The Changs were presented with big data, including market trends, previous years’ sales figures, and inventory projection, but they seemed to make subsequent decisions without regard for the pertinent data. Orders mostly reflected some combination of the Changs’ gut feelings, Western style preferences, and North American weather patterns. In some years this resulted in too much inventory, in others, not enough. It also led to international stores stocked full of clothing that was inappropriate for local weather, norms, and customers.159 There is little evidence that the Changs made any substantial changes to the company’s processes, systems, or supply chain in recent years.

By 2016 the Changs and their daughters had loaned the business at least $20 million and had borrowed another $18 million from a company in the Philippines. Their international stores weren’t turning profits, and the company had begun to quietly close some stores and downsize others.160 It also opened new stores that year and expanded several existing ones.161

NOTHING LASTS FOREVER

Retail has changed dramatically in the past 30 years. A young adult’s shopping experience in 1986 would be unrecognizable to today’s Gen Zers and young Millennials. Data show that the 18- to 24- year-old demographic (Forever 21’s target market) continues to increase its preference for online shopping.162 Young consumers also place significant value on corporate social responsibility.163 While Forever 21 was busy maintaining laser focus on physical expansion, direct competitors like Zara were adapting with sustainable clothing lines and streamlined online shopping experiences.164 And some recent players—ASOS and Revolve, for example—ditched the idea of physical stores altogether. Without the weight of retail space, these companies respond to trends almost instantly and can get new fashion into customers’ hands in record time.165 Forever 21 had increasing difficulty staying competitive in this landscape.

WHAT’S NEXT FOR FOREVER 21?

The Forever 21 corporation filed for Chapter 11 bankruptcy protection in September 2019. According to the filing, the Changs owned 99% of the company and Alex Ok owned 1%.166

Their decision to file for Chapter 11 bankruptcy provided an opportunity to reconfigure operations as they attempted to stabilize and, hopefully, come back stronger.167 The company sold hundreds of store locations along with its LA headquarters and distribution center and negotiated over $100 million in deductions to its rent payments.168 It planned to abandon operations in Europe and Asia altogether and focus instead on its more lucrative markets in Mexico and Latin America.169

Some experts worried that the Changs’ continued refusal to cede any equity as they negotiated with creditors would ultimately be the company’s downfall. Others were confident that Forever 21 would weather the storm.170 In February 2020, the Changs reached a deal to sell the company’s retail stores and e-commerce sites for $81 million.171 By May 2020 the remaining Forever 21 shell corporation appeared to have little funds left to cover payment plan installments or legal fees, and the United States Trustee Program (an arm of the Department of Justice dedicated to federal bankruptcy cases) recommended that the filing be dismissed or converted to a Chapter 7 bankruptcy (liquidation).172 As fashion analyst Anusha Couttigane put it, Forever 21’s experience should serve “as a cautionary tale for retailers that are slow to innovate and embrace change.”173

FOR DISCUSSION

Problem-Solving Perspective

  1. What is the underlying problem in this case from the perspective of Forever 21’s customers and creditors?
  2. Why do you think Forever 21 ended up in its current situation?
  3. What would you have done differently if you had been a senior executive at Forever 21?

Application of Chapter Content

  1. Which of the seven challenges to being an exceptional manager did the Changs face as leaders of the company? How did they handle them?
  2. Which of the three skills that exceptional managers need did the Changs most lack? Explain your answer.

Guidelines for Writing Assignments

¨               Double spaced

¨               One- inch margins

¨               Font-Times New Roman

¨               Size- 12

Marketing Assessment

Marketing Assessment

Marketing Assessment

Marketing Assessment

Create an order via https://peakassignments.com/order if you need work on such topic and many more from different disciplines.

 

Marketing Homework

Marketing Homework

Description of assignment: 

Technology is a powerful force of change and opportunity in all areas of society. For firms who invest in and utilise technology effectively it is a highly effective way to gain competitive advantage. A huge challenge for firms of all types is in keeping up with new and emerging technologies, whilst at the same time managing the implementation of technologies which were new only very recently.

The fear and risks for firms is in missing critical new technologies, or going with new technologies which have no long-term, or even short-term potential for success. The risks and potential bonuses in going with the right new technology are huge and making the right call critical for a firm’s future success and competitiveness.

Where firms can go to for a rigorous analysis of what is new and also relevant and trustworthy is another challenge which adds to the problems. One great and trustworthy source of evidence and analysis of new technologies comes from the academic literature.

Platforms and Brand Marketing

Wichmann, J R K, Wiegand, N and Reinartz, W J, (2022), “The Platformization of Brands,” Journal of Marketing, 86, (1), 109 – 131.

You need to then read the paper which explores the issues and then proceed to provide an analysis and critique of the thinking behind  authors’ work. You will then apply what you have found from the paper to a brand of your choice and propose how that brand can capitalise on the specific technology of your chosen paper and utilise your findings so they can implement your chosen technology with greater effectiveness and efficiency. You are also required to further explore key readings over and above the recommended paper to give depth and rigour to your work.

Your word limit is 2,500 words excluding appendices and references  (+/- 10%).

 

 

Marketing Homework

Create an order via https://peakassignments.com/order if you need work on such topic and many more from different disciplines.

Marketing Assessment

Marketing Assessment

here are very few industries that have the unique economic factor in which the majority of its revenue does not come directly from the customer, but from a third party. This unique economic factor is usually referred to as a private health care insurance company. Third party payers are the commercial, governmental, and health care maintenance insurance companies that help providers manage its patient’s accounts. With the change in focus toward the patient as consumer and increasing number of health plans that are high deductible, patients are becoming more involved in deciding where they go for their healthcare needs.

To increase referrals, Krona is beginning to develop a new marketing campaign to target a new patient mix and increase revenues, something that you discussed in your last Individual Project. You have been asked by the chief financial officer (CFO) to collaborate with the marketing director and discuss the importance of having advertising materials for both the health insurance companies and the patients who receive the health care services.

answer these questions in 400-600 words. citing your references in APA format

  • List 3 marketing approaches you would use to target potential patients and health care insurance companies.
  • Explain what factors you used in choosing your specific marketing strategies and the purpose of each selection..
  • How should the hospital market their commitment to patients while considering valued based programs, accountable care organizations and bundled payments?

    Some marketing strategies may include the following:

    o Social Media
    o Television/Radio
    o Telemarketing
    o Direct Marketing to customers and referrals

 

 

Marketing Assessment

Create an order via https://peakassignments.com/order if you need work on such topic and many more from different disciplines.

 

Marketing assignment

Marketing assignment

In this assignment, you will provide an in-depth analysis on a brand with a retail presence of your choice. The brand must be from a global company which is either:

  • Publicly traded
  • Must have retail stores

Companies which do not meet either criteria are not allowed.

This assignment has two primary components:

#1 Experiential Analyses (single-spaced, 3-4 pages)

Here, you will need to download the experiential audit sheet available here

You will use this to analyze the brand along the lines of in-person, physical retail experiences. You must visit a retail location in person to do the analysis. If you are a virtual student in a region of lockdown, please do so from memory and by finding videos of the retail location on youtube or the companies website.

You must upload the audit sheet itself. The audit is simply a note taking tool to help you write the report. We want to see what you put in the audit but please don’t complete it out as if it is a report.

In addition to the audit, you will also include a brief (3-4 page) report on this analysis, with your insights and observations. This should addresses the following questions:

  • What does your brand do especially well?
  • For ONLY  in-person experience, what can it improve upon, and how?

Please also feel free to include any other interesting observations or insights which came from this analysis.

#2 Neuromarketing Recommendations (single-spaced, 3-4 pages)

In this second section, you will make an informed recommendation to this brand’s leadership on how they can improve, utilizing insights from the field of neuromarketing. This section is open-ended and does not  need to relate to the previous section on experiential design audit. Please use neuromarketing insights from any topic in the book, or from lecture.

More specifically, this section will be an informed pitch for how and why to apply specific neuromarketing phenomena to this brand. You need to include at least two distinct neuromarketing phenomena (e.g. violation of expectation, numbing the pain of paying, neural coupling, mere exposure effect, etc.) discussed in class and included in the book.

For each of these two phenomena, you should include:

  1. A description of this phenomenon that can be understood by an audience without a strong scientific background.
  2. How specifically, this phenomenon should be incorporated into the company in order to improve the brand

Overall note for this assignment:

Whereas the Experiential Analysis is primarily descriptive, The Neuromarketing Recommendations should represent a persuasive pitch to the executive leadership of the company that acting on these neuromarketing concepts would improve the brand and company.

 

 

Marketing assignment

Create an order via https://peakassignments.com/order if you need work on such topic and many more from different disciplines.

Marketing assignment

Marketing assignment

Choose a current news event discussed in the media newspaper, magazine, tv or internet that focuses on aa marketing issue. This is worth 50 points.

– Briefly summarize the event in 1 paragraph.

– What issues does it raise?

– How does this event report to information in the textbook? Be very specific here. Make sure to bold   at least 4-5 key terms/concepts from the class in your answer. Actually quote from the book and use properly formatted intext citations.

– What is your viewpoint?

– What are your recommendations for the company?
– Why?

Grading
The following will be considered when factoring your grade for these :
– Content (following assignment guidelines, including all sections, providing detail)
– Writing Mechanics (spelling, grammar, sentence structure, capitalization, apa formatting, etc.)
– Ability to incorporates class content (key terms and concepts) and demonstrates knowledge of class concepts in your writing.

Academic Integrity
This should be written by you and I will use the originality checking feature of Turnitin.

mechanics

Papers are to include your name, page numbers and be double-spaced. Use Times New Roman, 12 font.

I am very interested in how well you support your ideas with outside material or material from the text. You must include properly formatted in text citations and a properly formatted APA reference page that documents the research you have done for this assignment. While there are no right or wrong answers, I am looking for a thoughtful discussion that is well written, creative and of a professional nature. If all you do is tell me your personal opinion, your grade will reflect poorly on your efforts. Lack of citations, improperly formatted citations, lack of a reference page and an improperly formatted reference page will result in loss of points. I am not kidding so please take this seriously . Here is a website that gives you more information on APA style.

www.apastyle.org

 

 

 

Marketing assignment

Create an order via https://peakassignments.com/order if you need work on such topic and many more from different disciplines.

Marketing assessment

Marketing assessment

For the approved company and topic, Milestone 4 expands further into identifying the key resources and roles that will execute the digital marketing strategy. In this milestone, you are to conduct the following in approximately 5-8 slides

  1. Organizational Chart of the Digital Marketing Department:   Build an organizational chart diagram and heiarchy of the key roles that will support this strategy. Depending on the size of your company and size of strategy, will determine the types of roles needed.  This can be assumption based, but use the course material and research to best guess the organizational structure for this strategic plan.
  2. Key Resources: What are the top 2-3 positions that have a major stake in this strategy and why? Provide at least 2-3 bullet points per each role and explain their important responsibilities and functions that majorly contribute to your strategy.
  3. Marketing Technology: Pick one of the marketing technologies mentioned in the class, that you would propose this company leverage. You can use some of the material from the previous marketing technology assignment, but you must tailor those marketing technology strengths towards YOUR strategy, explaining why your company chosen would benefit greatly from this marketing technology for the others. Also identify 3-4 key marketing tactics you would use in this technology and what type of personnel resource would manage those tactics. 

This section should be 5 slides approximately. Each slide should have minimum 4-5  speaker notes at the bottom. References and sources should be properly cited where needed. Any power point template, font type is fine. The slides however need to be executive presentation format. Milestone 4 will be given feedback after it’s deadline and a grade. For the FINAL project submission in the final week of the term, any Milestone 4 feedback from the instructor must be addressed and updated for the final submission.

 

 

 

 

 

Marketing assessment

Create an order via https://peakassignments.com/order if you need work on such topic and many more from different disciplines.