Media-Analysis – Super Bowl Advertisement
Media-Analysis – Super Bowl Advertisement
Note: All papers should be 12-point font, Times New Roman, and with
no space between paragraphs. Papers, in violation of this format, will
be penalized one-letter grade.
Instructions on Media-Analysis – Super Bowl Advertisement
As you discovered during week three’s lecture, The Super Bowl is as
much about the advertisements as it is the game. Consequently, for
this “Media-Analysis – Super Bowl 2021 Advertisement” assignment,
you are required to conduct a one-page (single-spaced) analysis of two
(2) advertisements showcased during the 2021 Super Bowl. Students
can exceed the required page limit by one-page only, if needed.
In this comparative media analysis, you should address the following
questions and consider the sociopolitical ramifications of the selected
advertisements (including, but not limited to representations of issues
of difference, minority communities, and stereotypical depictions and
behaviors). Overall, you should analyze two (2) advertisements
individually and comparatively.
Describe each advertisement individually, detailing the company, the
brand/product, and its overall message.
1. In your opinion, what was the target market and how was this market
shown in each advertisement? Describe the demographic
characteristics you think the advertisement targeted. Explain your logic.
2. Explain why you think the advertiser targeted this group and chose
the Super Bowl to do so. Do you think this advertisement was effective
at gaining the attention of the target audience? Explain why or why not.
3. What particularly did you like or dislike about the advertisement?
Explain.
Were there any media stereotypes or problematic images/messages
present in the advertisement(s)? If so, provide specific examples and
consider how the advertisement(s) might contribute to greater
misconceptions of the highlighted communities and/or targeted
audiences?
4. What similarities and/or differences did you discover between the
two advertisements? Provide specific examples and consider the
advertisements’ messages comparatively.
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