Intrapreneurship Enterprise Assignment Brief

Intrapreneurship Enterprise Assignment Brief

Assignment Brief [Subject to Approval from Internal & External Examiners]


Module Title: Intrapreneurship & Enterprise Module Code: 7BSP1090
Assignment Format & Maximum Word count One group Business Plan (maximum 1,500 words) and one Individual Final Report, (maximum 3,000 words) Assignment Weighting: 20% and 80% respectively
Coursework Submission: 1)    Group Business Plan

via StudyNet: 25.03.2021 by 11 pm

2)    Individual essay via StudyNet: 13.05.2021

by 11 pm



Coursework return Date returned to students: Usual 4-week turnaround applies for each element.
Module leader Dr Peter Fraser First marker Dr Peter Fraser
Internal Moderator Approved
Module Board name Marketing and Enterprise
External Examiner Approved
Module Board date


Assessment Criteria
Learning Outcomes: Knowledge and Understanding tested in this assignment:
·         the business environment which forms the context in which large enterprises and the internal entrepreneur or intrapreneur operate;

·         techniques and approaches to problem-solving and decision-making associated with start-up processes and the development of new enterprise within large organisations;

·         formulation, presentation and assessment of feasibility studies and business plans;

·         entrepreneurial marketing and promotion relevant to spin-outs;

·         managerial and political processes and the ways in which support and collaborative relationships can be identified, obtained and developed;

·         the importance of sustainable and environmentally friendly new product and service processes


Learning Outcomes: Skills and Attributes tested in this assignment:
·         critically evaluate current concepts, theories, methodologies and patterns in the field of entrepreneurship and intrapreneurship;

·          identify and evaluate a range of options, dealing with complex issues both systematically and creatively;

·          appreciate some of the broad variations in patterns of behaviour, not just between different sizes of organisation but from sector to sector and between domestic and international markets. The significance of scale and critical mass will also be explored.


Feedback /Marking criteria for this Assignment
Performance will be assessed using HBS PG Grading Criteria and Mark scheme.
Guidance for improvement will be given in writing on the Assessment Feedback Form or on the StudyNet Feedback Form within 4 weeks of submission.Assignments submitted up to one week late will receive a maximum numeric grade of:
Levels 4, 5 and 6 (UG) – 40            Level 7 (PG) – 50
Plagiarism offences will receive standard penalties.









Detailed Brief for Individual/Group Assessment
Assignment Title:  (A) Group Business Plan and (B) Final reflective report.


Students are task to work in small project groups (of no more than 4 members) to produce a business plan and a live ‘community assistance project’.  Mostly this will involve also identifying a local charity or other such social organisation and creating some support. Though not every group will do so, an indicative fundraising target of £300 is suggested.

Description of the assignment:

Course assessment requirements for this module involve one team or project-based assignment accounting for 20% of the marks and one individual assignment accounting for 80% of the marks.   Please note that the pass is on aggregate – in other words, it is possible to fail in the first element but pass overall.


(A)  Group Business Plan (20%)


In your groups you will then have to plan and execute an ‘entrepreneurial project’. The nature of the project is your choice but your aim will be to devise something that can be related to core theory on this module. The requirement is that you will spend a minimum of 8 hours delivering the project. Further details about the types of projects you might consider will be discussed in class.

Attention should be paid within the plan document to:

o    an audit of your social media resources and aims and objectives for them

o    environmental or ‘green’ issues.

o    assessment of risk (see Risk Assessment under Units)

Prior to running the project, informal discussion (not assessed) of the team’s project plan will take place in-class. Taking into account the formative feedback from your discussion and/or presentations, you will then submit an amended (team) proposal in the form of a business plan. This is the first assessment.

(B)  Individual Reflective Report (80%)

The report is a reflective piece of work where you will primarily report on your experience in planning, organising and running your activity and what you learnt along the way. Your report should include consideration of your personal experiential learning which demonstrates understanding of entrepreneurial trait theory in relation to your individual characteristics.

You will also discuss key topics covered throughout the module and demonstrate your ability to apply academic models and theories to a real-life business process. Make links therefore with academic theory to support the points you make where appropriate. Theory can be found in lecture notes, recommended reading and academic journal articles.  Word limit – 3000 words (excluding appendices).

Harvard Referencing should be used throughout.


Your report needs to be well structured and presented professionally. It is recommended that you organise your report in a logical way.  Further details will be available on StudyNet and there is constant opportunity for questions and feedback in class.

For supporting information on group/team work, please see the Teamwork resources on the CASE website

Any specific instructions:


Students are recommended to keep a reflective log or diary to support the second piece of coursework.

Work submitted late, or plagiarism will be subject to standard penalties.


Students obtaining less than 20% for the module overall, will not normally be eligible for a referral.


Note to all students: Marking and referencing


All student work needs to be of a high academic standard, in terms of written English and use of the Harvard Referencing System (HRS).  This forms part of the UH Grading Criteria.  Mark schemes in Module Guides provide additional detail on what, specifically, is required of students in each module’s assessment.  Students should refer to their Programme Handbook for more details on the UH Grading Criteria and the requirement to use the HRS.

Mark scheme:

Performance will be assessed using HBS PG Grading Criteria and Mark scheme. The HBS Generic Grading Criteria for all forms of assessment is available in your Programme Handbook and can also be found on the CASE website using the link provided.

Student Support and Guidance

·         For further help, contact your module leader in their drop-in hours or by email.

·         Use the Grading Criteria in your Programme Handbook and mark scheme to help improve your work.

·         Go to CASE workshops, use the CASE website and drop-in hours

·         Academic English for Business support is available through daily drop-ins from the CASE office.  See the CASE workshop timetable on the CASE main website page for details.

·         Some tutors allow students to test their work using Turnitin.  Guidance on submission to Turnitin via StudyNet can be found by using the following link.$FILE/TURNITIN+FOR+STUDENTS+2016+USER+GUIDE.pdf


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