International Business Week 5 Discussion

International Business Week 5 Discussion

As the Team Leader managing the export strategy for your product or service, research your selected foreign region and share a brief synopsis of your research with the following highlights. Note that this research may be applicable to your final paper:

· What are the unique characteristics of the four P’s (product, price, place, promotion) in your selected foreign target market?

· Does your target market have niche markets inside of the target market that will provide additional marketing opportunities?

· Share examples of marketing of a similar product or service in your selected foreign market and describe the four P’s.

· Find and share an example of a marketing error in your foreign market and describe how you will ensure your team does not face similar challenges.

· Find and share an example of a global or international marketing campaign that utilizes corporate social responsibility (CSR) to promote the global image of the global firm.

Your initial response should be a minimum of 200 words. Students learn to assess the perspectives of several scholars.

Use the information below to assist in your response.

 

 

International Business Week 5 Discussion

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