Digital Marketing and Advertising
Digital Marketing and Advertising
MKTP011 Digital Marketing and Advertising – Assignment Brief
Digital Marketing and Advertising
Individual Report (Worth 90% of overall grade)
Submission deadline: Thursday 21st April 2021 11am (UK time)
Submission method: Upload to Canvas
Description: The individual report is a 2,000 word business report in which you propose a digital content marketing plan for a brand impacted by the COVID-19 pandemic. As you work your way through week one of the module you should select the brand you wish to explore for your assignment (2000 words).
Feedback with be available by: 15 working days from submission.
The assessment will be marked against the following criteria:
• Focus and Overall Effort: evidence of good research, understanding and knowledge of the subject, including analytical insight and originality
• Evidence of Research: appropriate academic and industry sources consulted throughout all components of the report
• Clear recognition of the brand: gives industry, company and product background, assumptions and limitations, Clearly explains the aims and objectives of the report
• Critical evaluation of the current digital marketing strategy: what are the notable success stories and failures from your company in the digital environment
• Appendices: Inclusion of digital audit and content calendar relevant to the brand in question
• Creativity, credibility and originality: presented throughout the report
• Structure and presentation: report is well-presented with attention to formatting, presents information and facts in an organised manner and cohesion shown throughout
• Logic and quality of recommendations: Clear alignment between analysis of company and recommendations provided
Referencing style: Harvard Stirling University Referencing Style (HSU)
Referencing Guide: https://libguides.stir.ac.uk/Harvard-Stirling
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