Read the Chapter 3 opening case on eBay in China. Why did eBay fail in Asia (Japan as well as China)? What could eBay have done differently? Why was eBay unable to compete with Alibaba and local competitors? Should people management practices such as those discussed be local or global? (Why?) What suggestions would you have given to eBay leadership?
Read the Chapter 5 opening case on Nestle. Why did Nestle’s decentralized structure, which had brought the company success in the past, no longer fit the new realities of increasing global competition? What were the objectives of the GLOBE initiative? How was it more than just an SAP change?